Protohype Artist Accelerator · Week 1
Twelve weeks. One body of work. Tonight we decide what it is.
Tonight
The Program
Workshops teach the move. One-on-ones fix your track. They alternate all the way through.
Group workshops. Everybody in the room, one topic, 60 minutes.
Open Q&A with me. 30 minutes. Come if you have a question, skip it if you don't.
Every other week. Just you and your track. The first one is next week.
The Program
The Main Idea
An EP is a statement.
A playlist is a folder.
Everything else tonight is evidence for that one line.
The Main Idea
A stranger hears track two on its own, with no context, and can still tell it came from the same body of work as the rest.
That is the whole test. Not "these are my best five tracks." Not "these are the five I happened to finish."
If you cannot say what ties them together, neither can anybody listening.
The Main Idea
I am going to play the intro from my album straight into track two. Listen to what carries over.
Track two is in the same key as track one. Nothing jars. Your ear never resets.
The last bar of one track sets up the first bar of the next. That transition is written on purpose, not left to chance.
Same drums, same reverb, one sound that shows up in both.
Do this once and two songs stop sounding like two songs.
How To Build It · 01
It is 1am. You are forty presets deep. Which one do you pick?
With a concept, that question has an answer. Without one you pick whatever sounds coolest tonight. That is exactly how you end up with five tracks that do not belong together.
A concept is not a mission statement. It saves you time.
How To Build It · 02
Lock three things that show up on every track. Three is enough.
Tempo range and key family count too. Pick the three that matter most to you and write them down tonight.
How To Build It · 03
Five tracks at the same energy is a chore. Sketch the arc now, even with no music written.
Four dots on a line. That is the whole exercise. You can move them later.
How To Build It · 04
Do not list your three favorite producers. You will try to copy all three at once and they cancel out. Give each one a job.
How To Build It · 05
Twelve weeks is not as long as it sounds. If your answer is seven tracks, that is a warning sign, not ambition.
Four finished tracks that belong together beats seven half-finished ones. Every time.
Every track you add takes time away from the ones that actually matter.
How To Build It · 06
Ninety seconds, everybody. Finish this sentence: "My EP is not ______."
"My EP is not a club EP."
"My EP is not vocal-driven."
"My EP is not for the festival stage."
The negative is usually easier to say than the positive, and it sharpens the concept fast.
Your Assignment
The unit opens right after this call.
Your Assignment
| Field | Weak | Strong |
|---|---|---|
| Working title | Untitled EP | Night Shift |
| Genre and sound | Bass music | Halftime, 140, heavy sub, sample-based drums, no vocals |
| Three references | Skrillex, Flume, Burial | Sound: Burial. Structure: Hi This Is Flume. World: the Blade Runner 2049 score |
| Mood | Energetic | 3am drive home, windows down, a little lonely |
| Why now | I want to release something | I have made 200 loops in two years and finished nothing. This is the one I finish. |
Mood is the one to sweat. "Energetic" tells you nothing at 2am. "3am drive home" tells you to turn the hats down.
Your Assignment
Round Robin
Sixty seconds per person. Say your working title and why you are making this now. Rough is fine.
What's Next
Rough is the point. I cannot give you notes on something that does not exist yet.